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PagerDuty https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1677778451366-ZBX3HSLK39P1X0FJAT7Y/image-asset.png Clients - Relay Network https://www.thevirtualcro.com/contact daily 0.75 2023-08-08 https://www.thevirtualcro.com/about daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680022184016-Y8QJ9CD9Z51PZZK319GD/unsplash-image-gPnHi8AmO5k.jpg About - A modern approach to closing B2B sales and avoiding “no-decisions” Traditional needs based selling does not work when your solution is “unbudgeted.” We help you build a consultative sales story that educates buyers about the challenges you address and the consequences you help them avoid. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/f084344f-d89d-47f0-a3c5-af44ba4fe00a/Casey_headshot2.jpeg About - Make it stand out Casey Murray, President https://www.thevirtualcro.com/recruiting daily 0.75 2023-03-09 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1549573159909-HMKANB56ZO2P3SYU1SHS/2019-02-07.png Using assessments to evaluate sales teams https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1559239366970-WX2DXMK9WSKH3NM7CYYM/2019-05-30+%283%29.png Using assessments to evaluate sales teams - See your candidate versus a job benchmark Benchmarking process includes interviewing stakeholder to design the perfect hire and the key attributes required to succeed in the role, at your company https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1559239584773-UHB7CTZOQ7SI8E17VCWR/2019-05-30+%282%29.png Using assessments to evaluate sales teams - See a comparative report for multiple candidates Quickly compare multiple applicants versus each other and compared to your job benchmark https://www.thevirtualcro.com/sales-growth-strategies daily 0.75 2023-03-09 https://www.thevirtualcro.com/customer-interviews daily 0.75 2023-03-09 https://www.thevirtualcro.com/what-is-gc-selling daily 0.75 2023-03-09 https://www.thevirtualcro.com/what-is-a-win-recipe daily 0.75 2023-03-09 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1587490920716-6XDHTW43HNCNRCVLNMXL/chef%2Bimage%2Bchamp.jpg What is a win recipe? https://www.thevirtualcro.com/home daily 1.0 2025-05-22 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/2dafa476-8fb4-465b-893e-0e548f15dd6e/TheVirtualCRO.jpg - Win more sales B2B sales messaging playbooks, training and recruiting Assessments | Training | Playbooks | Recruiting https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/a2c2c1ec-4ec4-435a-881c-2d3e77c99d1d/unsplash-image-CVvFVQ_-oUg.jpg - 61% of B2B sales end in “no-decision” The average quota attainment rates have been dropping consistently over the last 10 years. Sellers struggle to overcome no-decisions and prospects have no tolerance for playing “20 questions.” Sellers today need to bring a consultative approach that demonstrates immediate value to the prospect. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1677166570790-9C4UIS11T6Q2GPNK6YXK/unsplash-image-G8OyN_tOIwY.jpg - Your time with buyers has shrunk Your sales team gets only 5% of a prospect’s time during their evaluation of new solutions. Do you want your sellers spending that time asking questions or providing value with information that helps buyers make informed decisions? https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/c9a3548d-2bf5-419f-8464-e7083220e2d7/unsplash-image-9qsK2QHidmg.jpg - Needs-based selling and fixing “pain” doesn’t fit the modern sale Many companies train their teams to ask qualifiying questions that uncover the customer’s needs. This method incorrectly assumes the customer knows what they want and already has a project in place to evaluate solutions. How do you win an unbudgeted sale? https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680013037398-MOMI87A51D796B6XG0P1/ActiveViam.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680012883280-7SCPX9Q5XPG709Z5WP65/eOriginal.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1691501579330-WO9MY9ETKLTGQGW7Q3QT/E2open+logo.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1691501054536-3BH6ZDA5RMA6J1DOTYX7/logo+mona.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680012884022-ZF89CAALVVWDX0AVG7FE/PagerDuty.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680012884612-TV2S3R8IXP1CBPUMIHBZ/SevOne.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1691501662553-C9YY4R0XLGQ86PCA07MM/quench+logo.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1691501135135-AEWP4UYMJEL8PXV9Q0MK/logo+softeon.jpg https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680013119346-JXO3GPDUSB4S9HYJB7FK/Spotify.png https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680013550007-B5XBRA21YYUIHMSS3YSY/sales-assessments.jpg - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680013665178-9191F9KIEDG5ZOMETST2/sales-messaging-playbook.jpg - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/29fc8ff2-65f5-4055-a68a-036510ac3829/sales-training-program.jpg - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thevirtualcro.com/services-sales-execution daily 0.75 2024-03-13 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1680022245306-HFHCMXOHVWXSGU6J8V0L/unsplash-image-gPnHi8AmO5k.jpg Sales Execution - Sales assessments, sales training and sales messaging programs Custom programs for B2B sales organizations https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1677175336572-YCZLJLLWB2V1B62CCG0E/sales-assessments.jpg Sales Execution - Sales Assessments Audits and recommendations for your sales and marketing teams https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1677176705989-SZN6ZK1C5SLGSP93A141/sales-messaging-playbook.jpg Sales Execution - Sales Messaging Playbook Step-by-step guidance on how to move your prospect through the buying process https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1677181426146-79VAJZLJUQCUNJFFS6XV/sales-training.jpg Sales Execution - Sales Training In person and remote sales training to drive adoption and uplevel sellers https://www.thevirtualcro.com/services-recruiting daily 0.75 2025-12-15 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1710362327268-LPECA8PC5R3Z7CGHN0NU/image-asset.jpeg Recruiting - Sales leaders want extraordinary candidates. You want to find sellers who don’t just bring stats on their resume. They bring motivation, communication skills, persistence and a willingness to be coached. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1710362963841-2N9N569JM13QOB02UKIC/image-asset.jpeg Recruiting - Good sellers are hard to recruit. To truly recruit someone away from a good job takes a recruiter who can move the conversation beyond compensation to gain their consideration for a new opportunity. The Virtual CRO uses the same skills that made us successful as an individual contributor to “sell” the candidates on the job. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1710363323321-F4PBRVQ4KA8J7Z32KXQY/image-asset.jpeg Recruiting - You need more than HR skills to recruit a seller Most recruiters focus on OTE and other performance metrics to tell your story but because this HR approach lacks the ability to help candidates understand how you sell, who you sell to and the skills needed to win in your industry, you wont engage a discerning professional. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/1710363807552-5CAGB7WHYRANHWMB9ADM/image-asset.jpeg Recruiting - Don’t accept average players with average performance. You rationalize that someone in the role is better than an open headcount, leading to a steady stream of somewhat qualified candidates. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/8a118a8e-e0dc-4124-a3cf-3a840535f328/Casey_headshot2.jpg Recruiting - Why VCRO Recruiting? Recruiting was a natural extension of the work I do with clients to help them improve sales execution. Finding the right people to tell their story is a critical component of success. Having interviewed hundreds of salespeople over the past decade (and having been a seller myself), I understand the importance of looking beyond the resume for indicators of success. I seek candidates with growth mindsets through an active screening process, using unconventional methods to identify traits like coachability, adaptability and commitment to learning. In my experience, these are the candidates that will distinguish themselves on your team. https://www.thevirtualcro.com/casey-in-a-can-copy daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/af4312e1-3bcc-4f5f-ab47-28aa262a1f49/Snapshot_1.PNG Casey in a can for Softeon https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/dbd76cf8-e892-4ef9-a280-dd500a4bf44f/logo+softeon.jpg Casey in a can for Softeon - Make it stand out Softeon sellers and Marketers, you can have a conversation with Casey by clicking the link below… https://www.thevirtualcro.com/ciac-for-rovema daily 0.75 2025-12-15 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/6a9bbc83-854d-4f5e-b8b9-43301b8971ee/infographic+for+website.png CIAC for Rovema Click on the image to go to your customized Rovema landing page. https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/af4312e1-3bcc-4f5f-ab47-28aa262a1f49/Snapshot_1.PNG CIAC for Rovema https://www.thevirtualcro.com/quick-start-training daily 0.75 2024-12-02 https://www.thevirtualcro.com/quick-start-training/quick-start-training-program monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/af4312e1-3bcc-4f5f-ab47-28aa262a1f49/Snapshot_1.PNG Quick Start Training - Quick Start Training Program- Click to order https://www.thevirtualcro.com/coaching daily 0.75 2024-12-02 https://www.thevirtualcro.com/coaching/11-sales-coaching monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/58f8c96ee3df2857661e84a7/2b9f865d-1828-49c5-aae7-0d083ad05639/Snapshot_1.PNG 1:1 Sales Coaching - 1:1 Sales Coaching