“Using Casey to source a BDR was a natural fit. Since he had spent a considerable amount of time coaching our sales team his deep knowledge of our products and market made the recruiting process much easier than we anticipated. His screening process went beyond resumes by including sales assessments and sales role play to stress test candidates. With the role being new, he helped us create a compelling job posting and helped us map out a motivating compensation plan that is aligned with our company’s revenue goals. We had such a hard time choosing between Casey’s short list of candidates we met, I think any of them would have been successful in the role, which I believe is a testament to Casey’s methods. ”

“After we brought Casey in to help, our sales team understood how to open conversations focused on the value of the results we deliver to customers, how to paint a target only our product can hit, and how to avoid setting traps for ourselves. We saw an immediate lift in the sales team’s energy, confidence, and conviction. This translated directly into performance advantages, such as selling at a higher unit price.””

“Casey executes with precision at every stage. He builds trust with enterprise buyers by breaking down their challenges, inspiring them to consider solutions they may not have considered, and quantifying the cost of doing nothing. Casey establishes himself as a true partner in all aspects of his work.”

“Simply stated, Casey is an outstanding Sales & Marketing Leader. His sales knowledge and acumen are the best I have come across in my career. When I first met Casey, I had no doubt he had the sales leadership ‘chops’ to help us, but I wasn’t sure how his past experience with technology and software companies would translate into a B2B capital equipment environment. My concern turned out to unfounded as his ability to grasp our business and quickly understand the technically relevant elements of our products was remarkable. ”

“Over the past 20 years, I have been a participant or an owner of implementing sales methodology. Hiring Casey to lead, coach and mentor our team has been a refreshing experience. He brings to the table his own experiences and successes as an enterprise sales leader. He is not following a stale methodology, or training guide, but adapts his own playbook to execute the sales strategy and coach team members individually. Casey is extremely intelligent, articulate but most of all relatable. He has become an integral member of our leadership team and has raised the bar on expectations, ambition, and execution.”

“The GC² method of selling has given me the ability to structure conversations to enhance my sales argument which shows I truly understand my buyer’s business and needs. I know if I can provide answers to each part of this method my probability of winning the deal significantly increases.”

“We were trying to increase our win rate and specifically improve our demo to close rate.  We brought Casey in to evaluate our sales process. Having an outside perspective helped us see blindspots that had crept into in our sales methodology. Casey developed a sales flow diagram that improved our qualification process dramatically.”

“Casey’s background and experience in sales runs deep and wide and he is able to distill his years of success into methods and processes for scaling a sales organization from the ground up or taking a seasoned team to that next aspirational level. Casey’s coaching was always actionable and helped me stretch and grow as a professional in sales. ”

“I now correlate well-equipped sales people with Casey and The Virtual CRO team, and that is a powerful thing.”