Sales assessments, sales training and sales messaging programs

Custom programs for B2B sales organizations

Our services

The Virtual CRO brings an outside perspective and fresh eyes and ears to evaluate your story. We “stress test” your sales argument and look for areas where the story gets too internally focused or veers into product pitching. Using assessments to baseline your current state, The Virtual CRO then provides clear guidance on how to manage opportunities and improve conversion rates at each stage of the sales funnel.

Using a tested Sales Playbook approach that has helped B2B companies sell over $900M in revenue, The Virtual CRO uplevels your sellers’ ability to sell consultatively and tell stories that engage prospects. By demonstrating expertise and earning credibility, your sellers can change the way they sell and distinguish your company from the competition.

We now offer recruiting services. Candidate sourcing, screening, job descriptions and interview services. Individual contributors (AEs, AMs), Sales Leaders (VPs, Directors) and Marketing leaders (VPs, Directors).

Proven approach, aligned to your needs

1) sales Assessments

A comprehensive audit of your current go-to-market and sales execution capabilities. You receive recommendations on how to build an efficient go-to-market strategy that yields predictable results. This recommendation includes a “win recipe” that outlines how to engage companies who match your Perfect Prospect Profile.

2) sales messaging playbook

Codifies the messaging and sales actions contained in your unique “win recipe.” The Playbook provides step-by-step guidance on how to move a prospect through the buying process. Sellers learn how to use conversation prompts that spark curiosity and how to expose knowledge gaps that drive a prospect to want to learn more. The Playbook teaches sellers how to sell consultatively, create Internal Sellers, handle common objections and serve as a buyer’s guide.

3) sales training

The Virtual CRO provides the training to drive adoption of the Sales Playbook. Using role plays and interactive sessions, The Virtual CRO gives each seller a chance to try the conversation prompts, practice handling objections and closing sales.

Request our services catalogue

sales assessments

A comprehensive audit of the current state of your sales messaging, sales execution and sales team skills. You’ll receive recommendations on how to build an efficient sales engine that yields predictable results. This recommendation includes a “win recipe” that outlines who you should be selling to and what story to tell them.

Sales messaging
- 1:1 interviews with key stakeholders
- Onsite workshop
- Review of existing sales messaging
- Defined “win recipe” and Perfect Prospect Profile
- Recommendations for measuring effectiveness
Sales execution
- Audit of sales execution from outreach to closing
- Written report with findings and insights gathered from interviews & audit
- 1-hr readout with the results
- Recommendations on how to improve conversion rates at each stage
Sales team skills
- 45-min questionnaire to evaluate behaviors, motivations and competencies of sellers based on TTI method
- Customized coaching report for sellers and managers

sales messaging playbook

The Sales Playbook codifies the messaging and sales actions contained in your unique “win recipe.” The Playbook provides step-by-step guidance on how to move a prospect through the buying process.

- Onsite workshop and 1:1 interviews
- Discovery & audit
- Custom Sales Playbook
Step-by-step guidance and specific language to:
- Make the shift from product pitchers to consultative sellers
- Spark curiosity through conversation prompts
- Expose knowledge gaps that drive a prospect to want to learn more
- Turn prospects into Internal Sellers of your solution
- Enable Internal Sellers by serving as the buyer’s guide
- Handle common objections
- Navigate your most common sales scenarios with sales “plays”

Sales Training

Training to drive adoption of the Sales Playbook. Using role plays and interactive sessions, The Virtual CRO gives each seller a chance to try the conversation prompts, practice handling objections and closing sales.

- Flexible per person or per session fees
- Virtual and in person options
- Role plays, interactive sessions, breakout groups and rapid feedback
- Manager training tools to ensure program success

Recruiting Services-

The Virtual CRO will source and screen candidates for Sales and Marketing roles. Using assessment techniques that improve placement success rates, The Virtual CRO will also conduct more in-depth interviews to reduce your time required to find high-quality candidates.

“Going to Market...Casey has an athletic pulse on the Technology Industry; what makes it tick and how to get industry leaders involved and keep their attention.”

— H. Mansor | Director of Marketing and Events, Software Industry