B2B Sales Training and Messaging Programs

Best Practices

B2B sales playbooks and best practices to accelerate growth

Movement Triggers™: Sales Techniques to Get C-Suite Buyers to Take Action [Video]

At each level of the organization, people are motivated by different outcomes. Understanding their motivations gives you an ability to provide information and forward looking data that will demonstrate your solution as an “accelerant” of their ideal future state. This video post explains Movement Triggers™.