The Two Types of Project-Based B2B Sales: What Works Best? [Video]

In the world of B2B sales, there are two types of project-based sales motions: 1) Create a new project and 2) Attach to an existing project. Understanding which one you should pursue could mean the difference of closing the sale or not. In this video we’ll discuss the two types of project-based sales and which one with work best for your organization.